The creative ask was to produce designs and illustration inspired by the onboard pattern and motifs that can be seen on Viking ocean, river and expedition cruise ships. They are a central element of the line's signature Scandinavian minimalist design. Rather than relying on flashy or ornate decor, Viking incorporates subtle, historically rooted Nordic and geometric patterns into its textiles, windows, carpets, and public spaces to create a cohesive, calming atmosphere. These needed to be adapted for marketing comms in a way that was sympathetic to the tone of this onboard decor. A comprehensive guideline document was designed to maintain brand consistency across all channels.