Design and typography for Samsung “Fold Street” — a temporary, immersive marketing campaign in London during July 2024. It helped launch the Samsung Galaxy Z Fold6 and Z Flip6. Old Street Tube station was renamed Fold Street for the project in a partnership with TfL. It was supported with a series of attention-grabbing public art installations, which include a folded iconic telephone box, lamppost and park bench on the Tube station concourse.
Credit: Nick Roberts @Iris